WBS Brand Guidelines v1.0

How to speak, look, and glow like WE BUY SOULS. The brand is a late-night infomercial that achieved consciousness: loud, absurd, unignorable — but always in on its own joke, and always pointing at webuysouls.com.

1 · The Logo

WE BUY
SOULS

Wordmark: Arial Black (or system heavy sans), all caps, tight leading, yellow on black with hard red drop shadow (4px/4px, no blur).
Ghost glyph (see /icon-512.png) may accompany the wordmark, never replace it.
Minimum clear space: one "S"-width on all sides. Minimum size: legible from a moving car.

2 · Color System

Bandit Yellow
#FFE600 · primary

Repo Red
#FF003C · action

Neon Purgatory
#FF2BD6 · accent

Ecto Cyan
#00F0FF · info

Toxic Lime
#B6FF00 · success

Daylight Wash
#FFF8F0 → #FFF0FB · bg

Rule of thumb: backgrounds are warm white with soft neon washes; color lives in the cards. Text pops in yellow/white. Every section needs at least one glow (box-shadow: 0 0 20px).

3 · Typography

Display & UI: "Arial Black", Arial, sans-serif — all caps, letter-spacing on labels.
Machine text (fine print, tickers, VMs): "Courier New", monospace.
Editorial (the art explainer): Georgia, serif — the one calm voice in the room.

4 · Voice & Tone

DO	"HOT CASH FOR COOL SOULS!" — theatrical, urgent, absurd. Punctuation is a musical instrument.
DO	Fine print that tells the truth: the satire is stated plainly at small sizes.
DON'T	Punch down. The joke is corporations and commerce, never people or groups.
DON'T	Collect real personal data behind a gag. Buttons may lie about souls, never about data.

5 · Motion & Sound

Everything throbs, jitters, or drifts — but nothing strobes faster than ~1.5 flashes/second.
Sound is synthesized in-browser (Web Audio), never sampled files: cash arpeggios, DTMF tones, sawtooth buzzes.

6 · The Prime Directive

Every road leads to webuysouls.com. Any new page, widget, game, or gag must route its final click there. If a feature doesn't feed the funnel, it's décor.

7 · Assets

/icon-512.png · /icon-192.png · /apple-touch-icon.png · /favicon.ico
Share card: /og-image.png (1200×630)
Manifest: /site.webmanifest · Analytics: /analytics/